Not very much detail, mention of Unilever connection to business process,
" ... In 2010, the company set itself the target of doubling its revenues in a decade or less – without doubling its costs. According to Greg Swimer, Vice President for Business Intelligence at Unilever, information management was to play a crucial role in achieving this goal. To help its employees make better decisions, the company sought to embed data into its business processes and make effective use of data visualization and analytics. ... "
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