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Thursday, August 07, 2014

Wharton Customer Analytics Initiative

Their latest newsletter.  Subscribe.  I follow them and write about their work from time to time, always something interesting to see.    Most recently results from symposia.  (not online here, but you can likely ask for the presentations)

 " ... Purchase evolution under a loyalty program.
Yuping Liu-Thompkins, Old Dominion University

Which is better for predicting customer retention: purchases or redemptions?
Sanjay Bapna and Greg Ramsay, Morgan State University

Which factors enable firms to benefit from sharing a rewards program? 
Valeria Stourm,The Wharton School

How managerial attitudes and customer attitudes and behavior affect employee engagement. 
Mindy Bergman, Texas A&M

Variability of customer experience as a predictor of customer value.
Daniel Korshun and Yanliu Huang, Drexel University  ... " 

 http://wcai.wharton.upenn.edu

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