Free Supermarket for Advertising

In Retailwire: An idea that has been tried a number of times, including in stand alone sample machines. Also called 'tryvertising'.  Imagine the potential data from associated promotional message, or linked to loyalty data.  Or addressing bundling strategy questions?  " ... In Copenhagen, a new grocer, dubbed Freemarket, offers products for basically the price of a review. ... Customers register on the store's website, place an order, and then pick up the "free" products at the store, according to a BBC report. The shop has a limit of 10 products per month. Members also receive gift certificates and special discounts at stores across the country. ... "