Mathematics of Discovery for Creativity?

In the WaPo:  Having examined how expertise can be augmented by creativity, not sure how this is directly useful.  The graphical representation shown is thought provoking.  Does it describe creativity?   " ... “People listening to music, filing patents, evolution, it’s all the same thing to a mathematician,” Strogatz said. “We like to sort of fly above and take a bird’s eye view of many things that seem to be different. But we hope that people in other fields will realize that this has been under their noses all the time, and there’s science to be done here.” ... "