I see that Procter & Gamble's Stain Brain IPhone application has been updated. Recall I described here how this is an application that has evolved over a dozen years in a number of formats. It was actively delivered to consumers well before smart phones.It's a history of recent company consumer communications. The new version, the update states, pays more attention to user contributions for stain solutions. In other words it is going more social. So will it recommmend a home stain remedy rather than Tide? Is this a new direction by CPG away from direct profits from more sales and more engagment with the shopper? Worth a look as I will.
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