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Thursday, April 29, 2010

Consumer Loyalty with Foursquare

In the NYT, comments from FMI, another example of location-based loyalty: " ... Companies including PepsiCo and Starbucks are using the location-based Foursquare network to reward customer loyalty. The network gives companies live notification of when customers are close to retail locations, so it can lure them with tailored offers ... "

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