Checking in to Objects

I have mentioned the concept before, 'checking in' to objects rather than locations. Adage mentions it in a recent post. The Stickybits App is one of the first applications of this for mobile and worth taking a look at. Can change the notion of loyalty to items in the store, rather than location, and from the retailer to the manufacturer. It then moves an aspect of control to the manufacturer. The response of the retailer should be interesting. I agree with some of the commenters, we need to examine the incentive of the shopper to do this for many products.