In Mind Hacks, a short description and links to new fmri study of religion and the brain. You may recall that Martin Lindstrom also included a set of studies based on his analyses of the biometrics of religious leaders in his book: Buyology: Truth and Lies about Why We Buy, recently re-released in paperback with some additional material.
I had the opportunity to talk to Lindstrom about this study. He outlined the particularly interesting and unique aspects of this study and agreed that much more had to be done in this arena. Understanding the universal neural aspects of human spirituality deserves much more work and ultimate understanding. As might be expected for a marketing futurist he is particularly interested in how these learnings might influence product marketing and context.
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