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Friday, April 17, 2009

Virtual Reality for Research

In Brandweek: A good overview of work that is underway in a number of companies. These methods " ... are now standard for the larger packaged goods firms like Procter & Gamble, Frito-Lay, ConAgra and Intel, which have been using them for years ... " .

For a simple example see IRI's model of a Wal-Mart.

Of particular interest is the use of more complex simulations that help drive the interaction between real consumer and virtual world. A way to measure some very predictive things in retail. And eventually simulating virtual consumer and a virtual world. That has also been tried in some insightful ways. There is a powerful possible integration here.

1 comment:

Chad-c said...

Interesting correlation to this article is this interview (http://radar.oreilly.com/2009/03/interview-will-wright-sims-a.html) with Will Wright, creator of SimCity and other interactive simulation games, or something to that effect.
Just curious to see what you think of it...