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Monday, April 20, 2009

Dominos PR Crisis

AdAge overviews the YouTube PR Crisis at Domino's Pizza. What they did right and wrong, with comparisons to other previous PR emergency cases. Though the case is not yet closed. It is increasingly clear that companies need to watch all social media closely and have a prepared reaction plan. Especially if what is being leaked has a strong cynical and viral appeal. Any restraint is gone as viral tools are universal.

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