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Monday, April 13, 2009

More on Hand-Scanning Groceries

Another piece on the Scan It! system from Modiv Media. Article is interesting because it discusses actual shopper reactions to the in-aisle scanning idea. It confirms some of our own innovation center tests. There are shoppers that are intrigued by the idea, but many feel that it just adds un-needed complexity to shopping. Not too much different than self-checkout, which saw early slow uptake but seems to be blossoming now. That could have been influenced by jammed checkouts with retailers cutting labor. Consumer hand scanning is a form of pre-checkout, which could make the whole process more efficient for retailer and shopper. Also provide a moment-of truth opportunity for shopper engagement. We continue to follow.

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