
How do you fill the shelves with product to maximize retail profit? The problem can be stated mathematically but turns out to be very hard to solve. In addition you also have non-quantitative design constraints that must also be applied and behavioral information about how shoppers buy. The complete problem remains unsolved.
The following CIO article is an overview of how Coca-Cola addresses this and some related vendors.
"The Art, Science and Software Behind Placing Coca-Cola Products on Store Shelves
The team charged with keeping Coca-Cola products stocked and moving from stores uses art and technology to make the most of shelf real estate. New software helps them plan ahead while boosting results.... "
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