Tesco and Twitter

The article below, and their web site, and on Twitter. Following them at this time, though there is too much buzz for my taste there.

Tesco tunes in to the art of Twitter
Tesco has become one of the first British retailers to begin communicating with its customers through the social messaging service Twitter. The supermarket chain's American convenience store chain Fresh & Easy, which opened on the West Coast in November 2007, is harnessing the text-based messaging service to interact with customers and inform them of new offers and store openings ... "

Correspondent Richard James reports " ... I did a quick Google and confirmed that Tesco is also on Myspace.