Examining Pay-per-Post

Pay per post is the method by which bloggers, especially those with large readership are paid in influence, money or goods, to blog about a particular product or service. It can be something as simple as a free book to review. I admit to have taken a free book a handful of times.

It is a very cheap way for a company to get mention, especially effective with bloggers that have big readership. Of course it can cloud the objectivity, or at least the reason why a blogger has chosen a given topic. Even if they do not need the money, bloggers are always looking for things do write about. The e-Commerce times article linked to above gives some examples.