![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8eMXFjGzbVF6tNTkyuRqYpNpGiaw4PugobBtuXcpH7sLUwVDhQoQqecR91fpg1PmJKO6cFLyTsRZYuQ5hElwf7SaQXQ0GlCB2RDAewi3hFGuNewvrbV1c9spOUkCUe6lcf6Gt/s320/blogging2.jpg)
It is a very cheap way for a company to get mention, especially effective with bloggers that have big readership. Of course it can cloud the objectivity, or at least the reason why a blogger has chosen a given topic. Even if they do not need the money, bloggers are always looking for things do write about. The e-Commerce times article linked to above gives some examples.
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