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Saturday, January 10, 2009

Frequency of Impulse Purchases

Wharton Prof David R. Bell, in a detailed article, says that there is less general impulse purchasing than we had thought. " ... "The message ... is that the amount of unplanned buying that takes place is more about person-to-person variance than about the store environment itself," Bell says. "Can you really jack up unplanned buying with stimuli, when the greatest amount of variance is in people?" ... '. Some intriguing results.

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