Surroundings Matter

In the Neuromarketing blog, a post on the meaning of context of surroundings with regards to behavior. Obvious in the sense of chaos resulting in more chaos in the form of vandalism and shoplifting, but it also implies more subtle results. This was one of the prime aspects of initially building innovation centers that provided immersive contexts. More about that here. For years companies had conference rooms that were simply fitted with shelves until it found that realism helped make sense of the space for research in the same way that a comfortable environment made the shopper stay and buy.