/* ---- Google Analytics Code Below */

Saturday, May 05, 2018

Commercializing Discovery

 Events yes, and needed process also.

Most Science Startups Fail. Here's Why
We need to get a lot better at bridging that gap between discovery and commercialization  By Greg Satell in Inc.

" ... The gap between discovery and commercialization is so notorious and fraught with danger that it's been unaffectionately called the "Valley of Death." Part of the problem is that you can't really commercialize a discovery, you can only commercialize a product and those are two very different things.

The truth is that innovation is never a single event, but a process of discovery, engineering and transformation. After something like graphene is discovered in the lab, it needs to be engineered into a useful product and then it has to gain adoption by winning customers in the marketplace. Those three things almost never happen in the same place. ... " 

No comments: