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Friday, May 25, 2018

Convincing Customers to Share Data After GDPR

Good look at the general idea of sharing under GDPR

How to Convince Customers to Share Data After GDPR  By Einat Weiss in the HBR

In recent years, marketers have lived through the Era of Big Data, and the Era of Personalization, and now we are living through the “Era of Consent.” With the General Data Protection Regulation (GDPR) going into effect on May 25th, businesses will be required to protect the personal data and privacy of EU citizens. For marketers, this means updating your privacy policies, but more importantly, it means finding innovative new ways to connect with customers and gather consent to use their data in order to continue your “marketing relationship” with them.

Marketers across the European Union (EU) have been preparing for this new regulation for months. Yet the regulation impacts all companies globally, including those in the United States, that collect and manage data on citizens in the EU. Many global marketers are still struggling to understand what steps they need to take to prepare for this regulation and how it will impact their marketing strategy moving forward.

Regardless of whether you are collecting and managing data on EU citizens now or plan to in the future, here are some tips for surviving this new Era of Consent: ...... "

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