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Monday, May 28, 2018

'Albert' Digital Autonomous Marketing

Brought to my attention, we did minor bits of this for years,  this takes it much further.  Especially with regard to being autonomous and value driven.  Formerly called Adgorithms and mentioned here.  See also the linked to HBR article in my previous post,  which also provided more background.  Considerable detail at the link:

Albert, created by Albert Technologies, LTD., is the world’s first and only fully autonomous digital marketer. The enterprise-level artificial intelligence platform drives digital marketing campaigns from start to finish for some of the world’s leading brands. Albert liberates businesses from the data and technology complexities of digital marketing—not just by replicating their existing efforts, but by executing them at a pace and scale not possible by human teams. “He” accomplishes this by wading through mass amounts of data, converting this data into insights, and autonomously acting on these insights, across channels, devices and formats, in real time. Brands such as Harley-Davidson, Gallery Furniture, Natori, and Dole Asia credit Albert with significantly increased sales, an accelerated path to revenue, the ability to make more informed investment decisions, and reduced operational costs. .... "

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