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Monday, May 21, 2018

Acer Ships with Alexa

Seems to hurt Cortana, but Cortana will also be installed on these same machines along with Windows 10.  But as mentioned, Cortana has been poorly marketed, especially as to its value to support particular consumer needs.  Paul Thurott says it well:

Acer announced this morning that it is the first to ship notebook PCs preinstalled with Amazon Alexa. It won’t be the last.

“We’re delighted to work with Acer to bring Alexa to customers in new ways,” Amazon Alexa vice president Steve Rabuchin says. “We believe customers should be able to interact with Alexa wherever they might need her, including from their PCs, in order to take advantage of the simplicity of voice control.”

That says a lot, I think, about one of Microsoft’s most recent failures. After all, Windows 10 PCs already ship with voice control in the form of Cortana. But that is, perhaps, something that many consumers would never even notice: Cortana usage and capabilities lack far behind those of the digital personal assistant market leaders, Amazon Alexa and Google Assistant. And a PC will work as a secondary device, when it comes to voice control, behind smartphones and even smart speakers. ...." 

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