P&G is leader in using means to get to details about thousands of their products.
P&G using technology to peel back curtain on thousands of products on the shelf By Andy Brownfield – Reporter, Cincinnati Business Courier
Cincinnati-based consumer goods giant Procter & Gamble Co. is giving consumers an easier way to get insight into thousands of its products using new technology.
Procter & Gamble (NYSE: PG) announced Monday that more than 3,500 of its products are using SmartLabel, a platform that gives consumers on their smartphones or computers detailed information on products, such as ingredients, use instructions, certifications and endorsements. According to a news release, P&G now has more items across more categories on the SmartLabel platform than any other consumer product goods company.
The SmartLabel platform works like this:
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