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Tuesday, May 22, 2018

P&G Uses SmartLabel Platform

P&G is leader in using means to get to details about thousands of their products.

P&G using technology to peel back curtain on thousands of products on the shelf   By Andy Brownfield  – Reporter, Cincinnati Business Courier

Cincinnati-based consumer goods giant Procter & Gamble Co. is giving consumers an easier way to get insight into thousands of its products using new technology.

Procter & Gamble (NYSE: PG) announced Monday that more than 3,500 of its products are using SmartLabel, a platform that gives consumers on their smartphones or computers detailed information on products, such as ingredients, use instructions, certifications and endorsements. According to a news release, P&G now has more items across more categories on the SmartLabel platform than any other consumer product goods company.

The SmartLabel platform works like this:

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