In the Gartner Marketing Blog. Good piece, See my posted piece yesterday on an impressive Hololens demo. The idea is a decade old, we tested it then, but the technology has now evolved to usability now. It will require some big events to launch it, and Pokemon was not enough and faded too fast. ....
Our Augmented Marketing Reality
By Noah Elkin | November 18, 2016
Chances are that you’re one of the 100+ million users who have downloaded and experimented with Pokémon Go. But even if you haven’t thrown a Poké Ball into a stranger’s yard to catch a Charmender, you’ve no doubt witnessed friends, family members or coworkers heads-down in their smartphones, engrossed in Niantic’s popular augmented reality (AR) game.
If so, you’ve caught a glimpse of the future of commerce. By the end of 2017, Gartner predicts (client subscription required), one in five leading global retail brands will use AR to enhance the shopping process — by layering digital information — text, images, video and audio — on top of the physical world. .... "