Has started to come up more often as a tactic to deliver results. A long followed approach. Make sure you have the values and the culture of the participants right. In Retailwire:
Gamification reaches the next level
by Guest contributor COLLOQUY staff
Through a special arrangement, what follows is a summary of an article from COLLOQUY, provider of loyalty-marketing publishing, education and research since 1990.
For some brands, gamification has emerged as a productive tactic in an era when keeping customers engaged has become increasingly difficult. Though the approach has been in practice for years, the new wave of brand-based gaming builds on learnings from previous campaigns.
Recent launches by major brands demonstrate increased sophistication, investment and commitment to engaging consumers: ... "