Teaching an Algorithm to Understand Right and Wrong by Greg Satell. In the HBR. Good discussion.
" .... Today, as we enter a “cognitive era” of thinking machines, the problem of what should guide our actions is gaining newfound importance. If we find it so difficult to denote the principles by which a person should act justly and wisely, then how are we to encode them within the artificial intelligences we are creating? It is a question that we need to come up with answers for soon. .... "