I no longer work for consumer product CPG Giant Procter & Gamble. I did analytics and competitive analysis innovation work for them for years. I still have quite a few readers there, I still own some of their stock, so this post is particularly aimed at them. Your global competitors are doing some interesting things to develop new product ideas. See the article linked to below:
Lysol owner and Indiegogo team up to find the next... Lysol
Crowdfund a new health product and you might be discovered by a major chemical company. ... "