This came up in a recent course I gave. What are the implications of better and more intelligent data availability? Better process decisions based on data. In DSC. " ... To Thrive in the Age of the Customers – Businesses Must Merge Previously Separate Efforts ... Now that we are seeing real-time and streaming data, it is more important than ever before to create cohesive strategies for business insights. This means merging formerly separate efforts like traditional BI, agile BI, and big data. ... "