Procter, whats Next in a Club Marketing Era?

A number of my readers are interested in my former employers activities in marketing and those relationships to technology.  In the latest Cinci Enquirer,  (you may have to register for access) an extensive article on where P&G is going, and how it is testing new marketing methods, like the Club-Replenishment idea.  Razor blades and now detergents.   Whats next?   Sounds like you need a closer modeling of consumer and marketing.

As a person whose retirement is linked to how they are doing, I continue to follow this.

Jet vs Amazon

Finally had a chance to look at the e-commerce sales venture Jet.    Heavily promoted. Well constructed.  Which makes a particular point of Amazon price comparisons. $50 a year membership, considerable savings claims.  Bundling and quantity savings offers.

Initial thought is that it will be difficult to get the critical mass of those that are already on Amazon, who can try Amazon's offerings. A much smaller number will go to Jet for just what it has to offer.

 Amazon can adjust prices to be competitive.  It also has supply chain scale.  See also  In Mashable.  Which has a good analysis of the effort.  Continuing to follow.