In Datanami: An app for the holidays that tracks consumer trends.
" ... The app seeks to create another consumer use case for the Watson cognitive technology platform that leverages natural language processing and machine learning to glean insights from heaps of unstructured data. In the case of Watson Trend, IBM hopes to offer consumers sounder advice on, say, what color tie to buy hubby, than traditional social media pointers designed to advise consumers on purchasing decisions.
“With this app we are trying out the idea that Watson’s insights can go beyond the usual gift guide to help users find and give more inspired gifts,” IBM declared. " ... '
Watson Trend App:
" ... Put a personal shopper in your pocket
At IBM, we wanted to see if putting the cognitive power of Watson in the hands of consumers could make their holiday season easier. Use the app to go beyond best seller gift guides. Get daily feeds about what products are trending and why. See forecasts for where trends are headed. And share with us your feedback so we can make Watson the most valuable personal shopper to ever fit in your pocket. ... "
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