Persuasion in Marketing

Eric Barker:   Have been following up his writing and linking in Barking up the Wrong Tree:  The latest take:  NYPD Hostage Negotiators On How To Persuade People: 4 New Secrets.    His blog has lots of interesting social and psych pieces of broad relevance.   And of course marketing is strategic persuasion, and advertising is operational persuasion.  So there has relevance well beyond hostage negotiation.  Recommended.