/* ---- Google Analytics Code Below */

Wednesday, November 25, 2015

Intel Corp on Device Reliance

Correspondent John Stine on devices and more, This comes to mind as I am about to switch phones and add a new communications channel.

" ... During a separate seminar at that same technology summit, Jon Stine -- Intel's global director of sales and strategy for retail, hospitality and consumer goods -- outlined why retailers are spending so much to perfect their mobile and multichannel shopping strategies.

Americans are spending 9.9 hours per day on screens (mobile phone, TV, personal computer and tablet, among others). Intel data reveal that 60 percent to 65 percent of U.S. consumers begin their shopping by going online.

Still, as much as 90 percent of purchases are made in stores. That means serving customers online and in stores is a must for retailers like Wal-Mart, Stine said.

"Being agile and flexible has never been more important for retailers than right now," he added, noting that the mobile phone has become "the remote control for your daily life."

As we become accustomed to websites that load and refresh in 20 milliseconds, saving time has become as high a priority as saving money.

Brown noted that through its app, and the ability for customers to order and pay without ever interacting with a person, Starbucks has shaved a full minute off the time it usually takes to get in and out with a cup of coffee. That adds up to about 5 million minutes a month being saved.

More and more consumers are demanding that the in-store shopping experience be as fast as it is online. We're looking for what Stine described as the "living, breathing Internet." ... " 

No comments: