End of Traditional Marketing

In Knowledge@Wharton:
" ... There’s been talk for some time that traditional marketing is dead. But now that 70% of consumers trust brand recommendations from friends, and only 10% trust advertising, it’s clear that social media connections are driving the change. ... 

Traditional marketing has been taking it on the chin for a couple of years now as consumers show they value as far more authentic the product and service recommendations they receive from those they know, especially via social media. In this opinion piece, Curtis Hougland, co-founder of Ideaology, a not-for-profit social media agency for social good, notes that the rise of Ad Blocker is symbolic of the tectonic shift in advertising and marketing now underway. (Follow Curtis on Twitter @curtis_hougland.) .... "