Success of Pixar

In Innovation Excellence:  Piece on the success of Pixar.  Intriguing view about how a company can produce value through innovation.

" ... Yet in his memoir, Creativity, Inc., Pixar founder Ed Catmull writes that “early on, all of our movies suck.”  The trick, he points out, is to go beyond the initial germ of an idea and undergo the time consuming and laborious work it takes to get something “from suck to not-suck.”

That takes more than talent, it takes a deeply collaborative process that has been honed over decades.  At the center of that process—and all creative processes, in fact—is productive feedback.  While at most places, feedback is often a fairly informal, freewheeling exercise, at Pixar, it is a highly disciplined affair.  And that, as it turns out, makes all the difference. ... " 

The graphic shows Pixar in a Box, the tag below has more on that and past mentions of Pixar here.