Smart Homes: The Next CPG Battleground? Recall some of the examples we have seen that bring buying to exactly the right place in the home. By touch or voice. Tag links below. The domestication of retail?
by Don Scheibenreif:
Will the smart home be the next battleground for CPG brands?
This is one of three impacts I write about in How Digital Business Will Create Consumer Growth Opportunities in Consumer Goods Manufacturing.
Gartner estimates that 30 billion devices will be connected to the Internet by 2020 (see “Forecast: Internet of Things, Endpoints and Associated Services, Worldwide, 2014”). In the consumer sector, Gartner predicts that as many as 500 smart devices might be connected to a smart home by 2022 (see “The Future Smart Home: 500 Smart Objects Will Enable New Business Opportunities”). A majority of these things, such as connected coffee machines, lawn irrigation sensors or wearable technology, will create demand for a wide range of consumer products and change the dynamics of consumer decision making when intelligent things become part of the mix ... "
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