Consider in addition attentive or analytical methods to detect needed intervention.
Traveling at the speed of culture: can marketing automation keep up?
For successful brand campaigns that emerge based on real-time reactions to culturally relevant events, marketing automation capitalizes on these moments by driving consumer engagement.
Our latest marketing meme, driven by "war rooms" and 24/7 trendspotting teams, has data-driven marketers using insights to create memorable customer experiences that are linked to topical, cultural moments. These are not just a brand promise and not only singular interactions, but a combination of several relevant moments of truth (or MOTs) - the kinds of engaging moments of truth popularized by Google in 2011. Each touchpoint is personal, customized, and responsive of the actions and interests of the individual. ... "
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