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Thursday, August 07, 2014

Text Analytics for Everyone

In UXMag: Our own early experience with text analytics was that it can be readily done with today's software, but coming to specific conclusions can be more difficult.  Using some of the visual methods shown can provide starting points for discussions about the data to understand it better.  We found in particular that descriptive outliers were useful to re-calibrate our understanding of reactions to products and fixtures.

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