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Thursday, August 14, 2014

RFID and Beacons

A recent query reminded me that the RFID journal now covers Beacon type systems.  This is an interesting kind of application than might be expected for in-store beacons:

Epicurious to use Swirl Beacons to Deliver Localized Servces to In-Store Shoppers.  
In-store mobile marketing company Swirl Networks ( An iBeacon Network ) has announced a partnership with Epicurious, a Cond√© Nast online and mobile service focused food. The two companies say they plan to bring exclusive in-store digital experiences to Epicurious' audience. Swirl's marketing platform leverages Bluetooth Low Energy (BLE) beacons to deliver targeted content and offers to consumers' smartphones, based on their specific location and behavior at the store.  ... " 

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