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Wednesday, August 27, 2014

Ad Targeting Based on Signal Strength

In Adage:  Had not heard of this.  A device-based hidden context detection in mobile. " .... Facebook Targets Ads Based on Cell Signal Strength ... Social Network Ramping Up Ad Efforts in Emerging Markets ... ".  What other device contexts can be read from an App that can even be remotely used for Ad targeting?  I can hear the Big Data grinding.

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