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Friday, August 15, 2014

Amazon Payment System

In Adage:  An intriguing approach.  And of course since you are on the Amazon system, the system already 'knows' much about you.   " ... Amazon's Square-Like Payment System Could Be Data Goldmine ... Retailer Could Grab Lots of Product-Level Information Through Local Registers ... " 

" .. Such information could be used by Amazon in multiple ways, such as enhancing profiles of people who buy on Amazon to better target products to them, or to give brand advertisers information that helps them understand what people buy in stores, what they buy online, and where. ... "

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