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Monday, August 25, 2014

Location Context is Still Everything

In K@W: Fairly obvious, back to the meaning of how different kinds of consumer contexts and  behaviors influence internet use.  We went into retail to examine it.   You can now observe this in most any public space.    Have not read this, but plan to.  " ... According to a new book by Wharton marketing professor David R. Bell, where you live dictates how you use the Internet. In Location Is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One, Bell provides a framework for those who wish to understand why we use the Internet as we do. ...  " .  Has a link to an interview.

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