ROI for Social Media

From the earliest days of social media, there was always an argument about their ROI.  The answer was often that they were a cost rather than a measurable value.  Not in general a good answer, but allowable for innovation budget work for the time being.  There is lots in that portfolio though, and it should be reviewed often.  I had noticed that the ROI question, though posed, was not settled, and had heard less about it lately.   But now see a discussion posed in RetailLink.   Good start.