In RFID Journal: Another example of a data gathering activity that can lead to better analytics when combined with loyalty and other data. Good detail in this article.
" ... Multinational retail chain operator Carrefour is planning to test Bluetooth beacons to track the movements of shopping carts at three of its Madrid stores this fall. The technology, provided by Proximus, is intended to allow the anonymous tracking of shoppers as they move through the stores, by identifying not an individual shopper himself but rather the shopping cart he is pushing. While in the long run, Proximus intends to offer the solution as part of a retailer's loyalty program that would track individuals via their mobile phones (as long as they opted in), the first step is merely to determine the carts' locations, rather than identify the shoppers using them ... "
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that shopping cart passes by a check-out at a given point in time, and whoever was pushing the cart, pulls out a loyalty card, and pays the bill with a debet or credit card ... anonymous, huh ?
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