Updating the Shopping Center

They seem to be dying.  Yet they still work in much more focused applications as places to display and buy.  In Shopperception.  " ... Despite the rising numbers of online shopping and the immense power of digital marketing, most people still make their purchases in brick and mortar stores. But what seems more evident is that shoppers expect more than just a place to carry out efficient transactions. In that sense, we wonder about the state of shopping centers and whether they will find a way to adapt to the new consumer trends and expectations.   ... According to Nielsen’s recent study, The State of the Shopping Mall, shopping center sales account for over half of retail sales in the U.S. This is not minor as it reflects that although shopping habits may change, the volume of sales in malls is too big to let them die. ... "