Late stage differentiation of Coca Cola products. Its been out for a number of years, but the roll-out is slow. What's the delay? Complexity, profitability, cost? Seems it could make a marketing splash in a retail space. ' ... Coke's new Freestyle machine is housed in a curved metal shell created by the designers of Ferrari race cars, and features a touch-screen menu. Inside, technology common in measuring tiny doses of chemotherapy drugs is used to release digitally-controlled amounts of concentrate flavor from dozens of plastic cartridges ... '
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