I have been keenly interested in ways to augment the shopping experience of consumers using smartphones and other devices. This blog has covered many such approaches since we started testing them in our innovation centers in 2000. A particularly interesting one is the Shopper App, which I have had on my IPhone for some time. In a new development, reported in this press release, they have plotted out some capabilities to further help you find deals. Overall I like their approach, which includes the inclusion of a bar-code scanner in their application, give it a try:' ... The Purchase Decision Network’s (PDN’s) Shopper App now includes a host of features designed to save Shoppers money every time they shop and to tell them where the best deals are around them, including a selection of Daily Deals and a Flyer Browser that shows the weekly ads from over 100 Retailers. In addition, PDN’s brand partners have all renewed their support with annual commitments to put the growing network on solid footing ... people are looking to stretch their shopping dollar as far as possible and they love to share a deal ...
... a top selling iPhone Shopping Assistant has added a Store Finder that uses GPS to locate nearby stores and connect shoppers via click to call to quickly check item availability. Shoppers can browse the store’s weekly ad directly on the phone and store the savings they find on their shopping lists.
The Shopper team also locates particularly great retailer specials and lists these under the new Daily Deals tab, localized to the Shopper. All lists and specials can be synced with other shoppers or shared with friends via email or Facebook ... '
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