Collective Intelligence by Retailers

Retailers sharing their collective intelligence. ' ... Gartner analysts Mick MacComascaigh and Whit Andrews recently released a study, "Leading Websites Will Use Search, Advanced Analytics to Target Content," that provides great insight into how these technologies will improve site value and user experience. The report reinforces the emerging concept of collective intelligence, which Gartner says will help companies go beyond "Top 10" type results to optimize the user experience based on intelligence gathered up to and including the very last click. Any retailer not adopting this approach will lose sales today and customers in the long term.... ' .