Predictive Analytics in Retail

In the IBM Performance Perspectives Blog:

What's in your basket? Predictive analytics for retail
This is the first in a four-part series exploring the performance challenges in retail as stores and chains of all sizes begin their recovery from the turmoil of the past year. In today's installment, we look at the ways predictive analytics can help retailers better anticipate what their customers expect from their shopping experience, thus enabling them to better serve the people coming through their doors ... '