Marketing Power of the Negative

Intriguing piece that is worth considering:

" ... Tim Berry has noticed that when two strangers sit next to each other on a plane, the icebreaker that starts a conversation is likely to be something negative about the airline -- the food, the service, whatever. In blogs and presentations, the same principle holds true: Negatives get more attention than positives. Be sure to capture the power of the negative in your marketing ... "