Neural Data and fMRI Scans Confirmed

In Roger Dooley's Neuromarketing Blog: ' ... Now, new research published in Nature has shown that there is indeed a correlation between neuronal activity and what the fMRI can measure ... It remains to be seen whether fMRI will gain ground as a neuromarketing tool. The field has been increasingly dominated by EEG, a very different technology that is cheaper, more convenient, and faster, but which can’t offer three-dimensional localization of brain activity ... '