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Thursday, May 20, 2010

Procter Online Store Open to Public

After months of testing P&G's online store is now open to the public.

' ... Procter & Gamble Co. said Wednesday the "eStore" is up and running for the general public after months of testing. The Cincinnati-based maker of such household brands as Tide detergent, Pampers diapers, and Olay skin cream has jumped into online retailing with a site operated by Plano, Texas-based PFSweb.

P&G insists the venture's main goal is to learn more about online shopping, and not to compete with stores and online retailers. P&G says it will share the "learning lab" information it gathers and that will help retail partners sell more P&G products ... '

You can use the estore here. (This appears to be US only for now)

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