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Monday, October 13, 2008

Wal-Mart Focuses on Private Label

The AdAge article mentions success in personal care and household ...

" ... After de-emphasizing private label for more than a year, Wal-Mart Stores is looking to ramp up its program by adding package-goods marketing talent, and the move could present a substantial new challenge to marketers who rely on the world's biggest retailer as the economy worsens ... "

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